Marketing & Distribution
Zarami has developed a comprehensive distribution network spanning food retail, horeca, and online retail, ensuring widespread availability of the products. Here’s an overview of our distribution channels:
Warehouse distribution strategy
is designed to efficiently manage key accounts and ensure widespread availability of their products in food retail channels. Here's how it works
Key Account Management
Zarami's Key Account Management team oversees relationships with key accounts, listing the major and most common items in a warehousing list. This ensures that the most important products are readily available for distribution.
Central and Regional Warehouses
Zarami operates various central and regional warehouses based on the size and distribution requirements of retail companies. These warehouses serve as hubs for storing and distributing products to retail locations.
Distribution Ratio
Approximately 75% of Zarami's products are distributed to the central warehouses of food retail companies. This ensures that a significant portion of their product range is available at the primary distribution points for retail chains.
Mixed Deliveries
Zarami optimizes distribution costs by utilizing mixed deliveries in large lorries. This means that multiple products are combined in a single delivery, maximizing the efficiency of transportation and reducing overall distribution expenses. By effectively managing warehouse distribution and optimizing delivery processes, Zarami ensures that the products reach retail shelves efficiently and cost-effectively, meeting the demands of their retail partners and consumers.
Food Retail
Zarami’s primary sales channel is conventional food retail, including supermarkets, hypermarkets, and discount stores.
Our strong relationships with food retail chains in KSA & GCC, guaranteeing quick and comprehensive distribution development.
Distribution methods include warehouse delivery and direct store delivery, with approximately 75% of products distributed to central warehouses.
Secondary placements at points of sale (POS) enhance visibility and promote impulse purchases.
Horeca Channel
Zarami supplies sports nutrition and functional food products to various outlets in the horeca channel, including five star hotels, fine dining restaurants, large catering companies and other hotspots.
We offer tailored product portfolios, professional advice, and marketing support to partners in the horeca channel.
Online Retail
With the rise of online shopping, Zarami has established a dedicated E-Commerce unit to serve online marketplaces such as Amazon and Hungerstation, as well as online food retail channels.
We have developed digital product and key account management teams to optimize online placement and advertising, leveraging banners, newsletters, and other online marketing tools.
Zarami’s B2B shop for sports products provides a platform for quick and efficient ordering, with real-time updates on availability, delivery dates, and promotions.
By leveraging ourexpertise in distribution across multiple channels, Zarami ensures that the products are readily accessible to consumers across various retail platforms, meeting the demands of modern retail environments and consumer preferences.
